OUTDOOR PRODUCTS HAVE BECOME A NEW "WIND OUTLET" FOR FOREIGN TRADE EXPORTS

2023-08-14 11:24

With the improvement of people's living standards and the enhancement of health awareness, outdoor activities are gradually becoming a fashion and lifestyle, and the outdoor product market is also expanding year by year. Since the beginning of this year, outdoor products have not only been selling well in China, but export data is also impressive.

Compared to previous years, the company's export of outdoor products orders has significantly increased this year, with a year-on-year increase of 15%. "Zhang Wenjun, General Manager of Shaoxing Zhuoyue Outdoor Products Co., Ltd., told International Business Daily reporters that due to the impact of the epidemic, face-to-face communication with customers was hindered to some extent. With strong support from relevant departments, the company actively participated in the Canton Fair and foreign exhibitions this year, and achieved good results in both online and offline exhibitions.

Recently, Alibaba International Station released a semi annual report on digital foreign trade, which showed that in the first half of the year, in terms of outdoor goods exports, golf carts increased by 116% year-on-year, PEAK balls increased by 106% year-on-year, and camping carts increased by 196% year-on-year. The export of outdoor products is becoming a new trend in foreign trade.

As a recently popular commodity category, outdoor products can cover activities such as camping, hiking, fishing, hunting, etc. Overseas outdoor sports started early and the market is relatively stable. Data shows that the global outdoor product market size reached 160 billion US dollars in 2020, a year-on-year increase of 28%. In 2022, the market size exceeded 200 billion US dollars, and it is expected to grow to 215.6 billion US dollars in 2023, with the European and American markets being the main force.

Currently, the sports outdoor category has become a popular search category on cross-border e-commerce platforms, with particularly strong market demand in economically developed regions such as North America and Europe. China's sports outdoor manufacturing industry is facing huge overseas market opportunities, "said Hong Qianjin.

Shop camping products

To further promote the export of outdoor products, Zhang Wenjun stated that the company will start from two aspects: firstly, promoting new product research and development, that is, starting from practicality to meet the needs of buyers; The second is to increase revenue and reduce costs, reasonably control costs, and enable customers to obtain products with higher cost-effectiveness.

Hong Qianjin also puts forward relevant suggestions for enterprises to expand exports: firstly, strengthen product research and development to meet the diverse needs of overseas consumers in Europe, America, and other regions. With the upgrading of research and development, technological progress, and the increasing demand for product quality and personalized equipment from consumers, the technological content of products has been improved, and relevant patents have been applied for in a timely manner.

Secondly, establishing a brand is also a key development direction within the industry. Brand building is a long-term process, and currently there is still a certain gap in popularity between domestic outdoor brands and similar overseas brands. Strengthening brand building is beneficial for enhancing the image of products and increasing sales.

Once again, lay out the industrial chain. The outdoor sports industry is an industry with fast market changes and high demand for supply chain, therefore it requires scale effects for brand owners. Outdoor sports product production enterprises need to carry out a high-end layout with a "global supply chain background" to achieve efficient collaboration of "research, production, and sales" integration.