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CAMPING ECONOMY IS HEATING UP 2023-09-01

Set up a tent and have three or five friends camping overnight; The sky is filled with stars, and the family is enjoying themselves... The summer heat is gradually fading, and the autumn atmosphere is getting stronger, and the camping economy is heating up again. In Quanjiao County, Chuzhou City, Anhui Province, we aim to create a new urban tourism format through new scenarios, new consumption, and new experiences. Driven by "camping+", the entire cultural and tourism industry chain is shining with new vitality and vitality.


In the evening, walking into the Jianghainiu Road International Camp in Quanjiao County, one can see a vibrant scenery. Around the lush green lawn, a brand-new tent forms a circle.


In the middle of the lawn, under the khaki sky, Ms. He lay comfortably in her armchair, with a wireless speaker connected to her phone, streaming melodious music, watching her son running on the lawn not far away.

I just like to stay outside, there's no hustle and bustle in the city, it's all a taste of freedom, "Ms. He smiled. Her home is not far from the campsite. A while ago, I drove by here and found many more tents, so I experienced it before my son's summer vacation ended.


Camping tourism that takes heaven and earth as the cover and mountains and rivers as the pillow, although it can provide people with zero distance exposure to nature, if the supporting facilities are not complete and pass the standards, it will actually make tourists feel "guilty of spending money to buy".

Jiang Xuefeng, the person in charge of the camp, was deeply impressed and said, "So, each of our tents has an independent bathroom and restroom, which provides convenient cold and hot water supply, which is actually similar to a hotel room.

economic benefits of camping

Moreover, in the past, outdoor camping may only require a tent, a sleeping bag, or even a picnic mat and simple meals, but now camping has multiple functions such as socializing, vacation, and entertainment, starting to move from extensive to refined.

Consumers are concerned about whether the scenery is beautiful and whether there are more experiential projects. The combination of parent-child activities, family group building, outdoor movies, outdoor frisbees, singer bands, and other projects makes camping more popular, "said Jiang Xuefeng.

Camping+rural tourism "," Camping+night economy "," Camping+research "... Through the integration of various activities, the campsite not only provides simple camping, but also presents diverse elements, with the aim of allowing tourists to come here and experience more camping content.


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Starting from the previous evening, Ms. He and her family have been living here for three days, doing specimens, exploring the starry sky, and balancing boats on water. They have enjoyed various interesting projects, and the child still cannot bear to leave.

Although it has just officially opened for over a month, the Jianghai Niulu International Camp has received over 1000 tourists. The "camping craze" has enabled Quanjiao County to find new highlights in cultural and tourism consumption. In order to adapt to the new changes in tourism consumption, the local government has cultivated new business formats, innovated the "camping+" model, stimulated citizens' enthusiasm for travel, and stimulated the vitality of new cultural and tourism consumption.


In Huanglishu Village, Shipei Town, Quanjiao County, Ma Yuxuan, a post-90s returnee girl, runs the Yaqi Nature Camp. The campsite was originally a farm. With the opening of the Quanjiao section of the Jianghuai watershed scenic road in Chuzhou, she upgraded the farm to a natural campsite that includes agricultural systems, vacation systems, research and learning systems, and living systems.

I haven't been so relaxed for a long time. Here, you can sing, drink, eat barbecue, and the air is particularly good. You can play near the county town without spending time in the distance, and the experience is great. Zheng Liang, who came to Yaqi Nature Camp on vacation to experience, spoke out the thoughts of many young people.

spiritual benefits of camping











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