The main products of the outdoor sports equipment industry can be divided into clothing, shoes, backpacks, equipment, accessories, and equipment. The main function of the products is to provide protection and decoration for the human body during outdoor sports, and assist in sports. The outdoor sports equipment industry has a huge user base and market foundation in developed countries such as Europe and America. After nearly 20 years of development, China's market has gradually grown into one of the world's major outdoor sports equipment markets.

The upstream of the outdoor product industry chain is raw materials, mainly including metals, cotton cloth, rubber silicone, and other auxiliary materials; The midstream of the industrial chain refers to the production and manufacturing of outdoor clothing, outdoor equipment, outdoor machinery and accessories; The downstream sales channels for outdoor products mainly include professional outdoor stores, shopping malls, and online sales. The business models of professional outdoor stores are divided into individual operation and chain operation, and chain operation is further divided into direct chain and franchise chain.

The 90s generation of tourists who love nature and keep up with trends, and the 80s generation who value experiential education for children have become the main force. Camping is gradually becoming more attractive compared to traditional tourism and shopping. In the future, it may not only be a short-term trend but also a more popular way of life.

According to a report released by Tmall, from April 20th to May 4th, the sales of Tianmu and outdoor camping vehicles on Tmall increased by over 2100% and 1400% year-on-year, respectively. The sales of outdoor coffee pots, outdoor tables and chairs, and barbecue trays on Tmall increased by over 460%, 400%, and 310% year-on-year, respectively.

The data released by the Zhejiang Sports Industry Federation recently shows that the camping consumption scale is expected to reach 35.4 billion yuan in 2022. 25.8% of camping consumers spend 3000-5000 yuan on camping equipment, 24.8% spend 5000-10000 yuan, and nearly 22.8% spend over 10000 yuan.

According to a research report by Zhongyan Puhua titled "Research Report on Supply and Demand Trends and Investment Risks of China's Outdoor Products Industry from 2022 to 2027"

In recent years, the global outdoor product market has developed rapidly. In 2021, the revenue scale of outdoor products reached 1812.35 billion US dollars, an increase of 21.281 billion US dollars compared to 2020, a year-on-year increase of 13.30%. It is expected to continue to grow in the future, and the revenue scale of outdoor products is expected to reach 236.34 billion US dollars by 2025. From the perspective of the domestic market, with the rapid development of China's economy and the increase in per capita disposable income, the outdoor product market in China has developed rapidly in recent years, At present, it has become one of the major outdoor sports equipment markets in the world. In 2021, the revenue scale of China's outdoor equipment reached 183.12 billion yuan, an increase of 13.793 billion yuan compared to 2020, a year-on-year increase of 8.15%. It is expected to continue to grow in the future, and the revenue scale of China's outdoor equipment is expected to reach 240.96 billion yuan by 2025.

The outdoor product market in China is currently in a rapid development stage. Due to the low entry threshold in the early stages of the industry, the phenomenon of homogeneous competition is more obvious. Domestic brands are shaping their unique brand culture through differentiated marketing, and are concentrated in dense distribution points in second and third tier cities. Brand awareness and competitive strength are constantly improving.

Currently, the domestic outdoor product market has formed a pattern of mutual penetration and competition between international and domestic brands. The focus of competition has gradually evolved from initial production and price competition to channel competition, and then to the current stage of brand competition. In the future, industry competition will deepen towards comprehensive strength competition.