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  • What are the opportunities for domestic brands in the 600 billion yuan camping outdoor product market?
    2023-05-22 What are the opportunities for domestic brands in the 600 billion yuan camping outdoor product market?
    May 17, 2023 20:22 Out of the epidemic, the outdoor craze has relatively declined, but there is no doubt that outdoor and camping has become a new way of life. What is the potential of outdoor activities? Zhang Heng, founder of Sanfu Outdoor, a listed company, recently said, "At a European summit, a presenter listed the four major industries in the United States: oil, automobiles, leisure sports, and film and television. They invited everyone on site to guess which industry has the largest scale. I never expected the leisure sports industry to surpass the automobile and oil industries. Indeed, I believe that China is also developing in this direction now Lululomon, North, Archaeopteryx have become popular on the internet, and outdoor related brands such as Yamafin Sports Group have achieved growth, all demonstrating the power of "outdoor". However, it seems that these popular brands are all foreign brands. In fact, there have been many outstanding domestic brands, and domestic brands also have their own advantages. In this article, we will focus on domestic outdoor sports brands and talk about the development opportunities for domestic outdoor consumers and domestic brands. Is remote tourism recovering and outdoor tourism still strong? During the May Day holiday this year, the cultural and tourism market grew faster than in 2019, greatly boosting industry confidence. However, at the same time, in terms of social volume, camping, which became popular due to the pandemic in 2020, showed a somewhat lackluster performance. Indeed, after the epidemic, people have become more free to travel, and they generally choose to travel to further provinces and cities instead of setting up a tent locally. Objectively speaking, the actual growth of outdoor and camping this year is still decent. During the Tmall 38 refresh week this year, new consumption trends related to camping and camping trips continued to rise, with a 70% increase in searches for bicycles, assault suits, off-road shoes, diving suits, and other related products. Sales of camping hats increased by nearly 600%. Taking Shanghai as an example, the sales of hiking sticks increased by 900% year-on-year from January to April this year, while the sales of other products closely related to hiking increased by 400% year-on-year. Sun Yichao, who has been deeply involved in the camping industry for many years and is also the founder of BLACKDOG Black Dog, also said, "The customer price has decreased, but user demand, conversion rate, and total sales are all increasing. Therefore, this year the camping market will definitely see a growth of 50-100% As a sub category of outdoor camping, although camping is the most popular, its overall market size is relatively small. In 2021, the Chinese camping market size reached 29.9 billion yuan. And domestic listed companies related to camping, such as Mu Gaodi and Sanfu Outdoor, often maintain annual revenue at the level of billions to billions. The overall outdoor p...
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  • Anhui Feistel Outdoor Products Co., Ltd. Hiking 10 kilometers Group Building Activity
    2023-05-16 Anhui Feistel Outdoor Products Co., Ltd. Hiking 10 kilometers Group Building Activity
    In order to enrich employees' leisure life, experience the value of the team, enhance team cohesion, create a positive employee mentality, and cultivate a strong team spirit, Anhui Feistel Outdoor Products Co., Ltd. organized employees to take a half day hiking 10 kilometer group building activity on May 13, 2023. On the morning of May 13th at 8:30, the company held a hiking kickoff meeting, and all partners were divided into five groups. Each group leader ensured that their team members would not stray on the road and ensure their safety. The kickoff meeting ended and the hiking journey began. We hiked five kilometers from our company to Swan Lake, played a simple group game at Swan Lake, and then took a walk around Swan Lake. At 12:30, we completed a 10 kilometer hike, and luckily encountered a rare halo at the end. Walking 10 kilometers is a journey that is full of inspiration and wisdom. Through this experience, we can learn to persevere, cherish, be calm, and adapt to change. A group of people, One thing, one heart, a wandering group building activity, let's continue to move forward in the sunshine! Shop Outdoor Hiking Products The 10 kilometer hiking group building activity of Feistel Outdoor Products Co., Ltd. in 2023 has been successfully completed!
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  • Anhui Feistel Outdoor Co., Ltd. Celebrates May Day Labor Day
    2023-04-27 Anhui Feistel Outdoor Co., Ltd. Celebrates May Day Labor Day
    Labor is the most glorious and the greatest. The working people rely on their hardworking and intelligent hands to create extraordinary achievements in ordinary positions and in the era of struggle, and write wonderful lives. In this holiday that belongs to the working people, let us pay the highest tribute to the millions of great people! Shop Outdoor Furniture According to the Notice of the General Office of the State Council on the Arrangement of Partial Holidays in 2023, Anhui Feistel Outdoor Co., Ltd. will have a 5-day holiday from April 29th to May 3rd. During the Labor Day period, toll roads such as highways can be used for free. Travelers should pay attention to their travel safety. The company wishes all employees a happy Labor Day!
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  • Anhui Feistel Outdoor Goddess Festival
    2023-03-10 Anhui Feistel Outdoor Goddess Festival
    The grass grows and the warbler flies, and the silk ribbon touches the dyke. March is the day when spring and romance coexist. The "March 8th Goddess's Day" comes as scheduled. The "March 8th" Women's Day is a glorious festival for working women around the world to unite and fight. On this day, women from all continents of the world, regardless of nationality, race, language, culture, economic and political differences, pay close attention to women's human rights. At this festival moment, the company, in order to express its love and blessing for all female employees, invited teacher Viola to arrange makeup courses for the outdoor goddesses in Feistel, Anhui Province from 16:00-17:00 on March 8. The goddesses themselves also actively brought a variety of makeup and makeup tools (foundation make-up, air cushion, makeup powder, eye shadow, powder blusher, eyebrow pencil, eye black, eyelash clip, makeup brush, etc.). Teacher Viola taught step by step by demonstrating and playing the video of makeup techniques (makeup front milk - foundation make-up - concealer - makeup setting - eyebrows - eye shadow - eyeliner - eye black - facial makeup - high gloss powder - powder blusher - lipstick - lipstick). After an hour's careful teaching by Viola, the outdoor goddesses of Anhui Fister have perfect makeup. There is no standard for beauty. We are based on pleasing ourselves! The company also prepared a small gift and thoughtful greeting card for all the goddesses. In order to thank Viola for her warm teaching, Anhui Feister Outdoor Company also prepared a special gift for Viola. Through this Goddess Festival activity, the cohesion and centripetal force of employees have been strengthened, and the company's respect and care for employees have been deeply felt, so that the goddesses can find more beautiful themselves and be more dazzling! May there always be light in your eyes and flowers in your hands. There is no limit to happiness in March. Happy Goddess's Day!
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  • Outdoor storage artifact -- folding box
    2023-02-20 Outdoor storage artifact -- folding box
    Folding Storage box is a new hot word that has just come out in recent years. I believe that many friends who have used housekeeping will know what storage means. Storage is not strange to everyone's life. It is something we are doing for a period of time or every day. Reasonable storage can make our life cleaner and more comfortable. It is also necessary for outdoor travel. Storage of course requires a convenient storage tool, which can make our storage easier. This 50L lightweight foldable box can meet our needs very well. It does not take up space to fold and store, and is convenient to open. Various sizes of capacity can meet your different outdoor use needs. It is one of the best storage tools for outdoor travel!
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  • How to choose the climbing buckle?
    2023-02-13 How to choose the climbing buckle?
    With the continuous improvement of people's living standards, outdoor sports are more and more popular, especially mountaineering, which has gradually become a trend because of its convenience and convenience and excellent physical exercise. Among many mountaineering items, mountaineering buckles are essential equipment. So, how to choose the most suitable top outdoor climbing buckle? The climbing buckle is also called aluminum hook carabiner. It can be divided into stainless steel climbing buckle, iron climbing buckle, zinc alloy climbing buckle and so on according to the material. At present, aluminum alloy climbing buckle is the most popular one, because it is not only light, but also rust-proof and anti-corrosion. Mountaineering buckles can be divided into tiger buckles (head like tiger teeth, dog buckles (dog buckles), etc.) according to the shape. The colors are also very rich. It can be said that there are red, orange, yellow, green, blue and purple buckles, and some of them are a combination of multiple colors, which looks very dazzling and fashionable. Outdoor sports lovers can choose freely according to their preferences. Mountaineering buckles are also in various shapes, including heart-shaped, square, triangular, dog leash hook and even animal-shaped ones. The shape has no great influence on the performance of the climbing buckle. Fans can choose freely according to their personal preferences and habits. The quality of mountaineering buckles is good. When choosing, lovers can rely more on their personal preferences. Of course, they should also combine the needs of mountaineering activities. For example, some mountaineering activities need to use a compass. You can choose the mountaineering buckle with a compass. The price is of course higher than the ordinary mountaineering buckle. Some mountaineering buckles are multifunctional, and some have the function of bottle opener, which is very convenient. I hope you can find suitable climbing clips according to your needs and go out climbing in the sunshine!
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